Primeurs

 

Q: How to create a connection with the international clientele of Belco around the evolution of its green coffee sourcing strategy, while developing sales of premium coffees?

 

By creating interactive tasting days inspired by the wine industry primeurs. An event that takes place over two days supplemented by a digital platform for maximum visibility.

 

The result: an event which brings together more than 150 roasters every year and which has made it possible to increase the sales of sustainable coffees by x 4. Its success is such that it has been repeated every year for 6 years.