El Beneficio de la Duda

 

Q: How to support the takeover of a family farm with a new generation full of projects?

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The first step was to create an umbrella brand 'El Beneficio de la Duda' to bring together all the future projects of the farm and the different plots. The house at the middle of the logo represents the place that houses the different coffees of the farm. It also represents the life of the community and the growing biodiversity. Three new identities, one for each coffee, were then designed and associated with the main brand.