Miaïna / The jars of Aïna

 

How to support the launch of a solidarity, collaborative and organic cannery whose diversity of products and activities is matched only by the ambition of its founder? 

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To support the creation of this ambitious agri-food project, we worked in three step: 

1. Brand positioningthrough an analysis of the brand and the competitors, leading to the writing of a discourse and an identity that affirms its unique character.

2. Creation of the identity of brandthanks to the definition of a visual identity, a logo and a complete brand platform.

3. Launch planfor the web and social networks

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Result: an identity unique and representative of his Franco-Malagasy origin, which communicates  in a joyful and engaged way with his audience.