Art of Coffee

How to entice French roasters to promote "Slow Coffee" methods often seen as a throwback?

By creating an educational brand, whose name invites discovery, and an identity that makes these manual coffee makers attractive. A series of video and photo tutorials has also been produced, as well as an event called "Tour de France" to promote these methods and allow roasters to test and remove their apprehensions.

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Result: a rapid attraction of targets for Slow Coffee and sales multiplied by three in the first two years.

Logo / Identity / Packaging / Event / Photos / Videos