Hopen

 

Hopen supports the production and marketing of local, organic and sustainable hops, direct from French farms. This company innovante, supported by a young committed field team, wanted to clarify and amplify its brand image, in order to better represent its uniqueness and expand its leadership.

​

To support this process, we worked in two steps: 

1. Brand positioningeu: Through an analysis of the brand and questionnaires to customers and suppliers, we have defined the key words and the discourse specific to Hopen.

​

2. Creation of identitybrand star: The visual identity has been reviewed and completed. Associated with an infographic and a variation of illustrations specific to the project, a global brand platform was proposed.​

 

Result: a revised identity and a discourse that puts the right words on the daily work carried out by Hopen, to communicate coherently with its public.