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Q: How to visually demonstrate the positive and engaging evolution of the sourcing strategy of Belco, one of the industry leaders of specialty green coffee sourcing and importing in Europe?


Through the global transformation of the brand platform. A new logo retaining some of the colors of the old identity was created to serve as a common thread and reflect the importance of quality and human connection. A graphic charter has been added to this logo to establish the professionalism of the team. The imagery was also supplemented by photo reports in the hearts of partner farms, highlighting the human aspect and the quality of the work.


Result - A brand image transformed and adapted to various print and digital communication.

Identity / Storytelling / Print / Web / Global communication / Photo / Events

Logo: Daniela Perla 

Graphic design : Agence Sauvages

Photos: Silverlight Studio & Alba Rodriguez

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